Plan a Week of Social Content with AI

Why content planning feels impossible

Most people sit down to write social content and face two problems: they do not know what to say, and they do not know how to say it. The result is either a blank page or a generic post that gets no engagement.

This guide breaks content creation into two focused steps. You write better posts because each skill does one job well.

You will end up with:

• Scroll-stopping opening hooks for each topic
• Complete captions with body copy, CTA, and hashtags

---

Step 1 — Write your hooks

The hook is the first line of your post. On most platforms, it is the only line people see before deciding to scroll past. This step generates 5 options per topic and scores them for shareability.

Use this skill: Social Media Hook Writer

What to fill in:

• The topic of the post
• Your target audience
• Platform (LinkedIn, X, Instagram, TikTok)
• Goal of the post (inform, inspire, promote, start a conversation)

What you get back: 5 opening hooks with the technique used and a shareability score, plus a top 2 recommendation. Save your chosen hook for Step 2.

---

Step 2 — Build the full caption

Take your chosen hook and build a complete post around it — body copy, call to action, and hashtags all in one prompt.

Use this skill: Social Media Caption Maker

What to fill in:

• The topic and what you are posting
• Platform
• Brand vibe (professional, casual, playful, inspirational, educational)
• Your goal
• Your call to action

What you get back: A complete caption: hook, 3–5 sentence body, CTA, and 5–10 hashtags — platform-appropriate and ready to post.

---

Run a full week in one session

Copy the combined prompt below and paste it into Claude or ChatGPT. Fill in the bracketed sections, then run it for each of your topics. You can also ask the AI to generate all posts at once by giving it a list of topics.

Write 5 scroll-stopping opening hooks for a social media post on the following:

Topic: [WHAT THE POST IS ABOUT]
Target audience: [WHO YOU ARE WRITING FOR]
Platform: [LINKEDIN / X / INSTAGRAM / TIKTOK]
Goal: [INFORM / INSPIRE / PROMOTE / START A CONVERSATION]

For each hook:
- Write the opening line (max 15 words)
- Label the technique used (curiosity gap, bold claim, counter-intuitive take, personal story, question)
- Give it a shareability score out of 10

Do not use clickbait or misleading statements. Avoid starting with "I" on LinkedIn. Recommend the top 2 for my goal.

Write a social media caption for the following:

Topic: [WHAT YOU ARE POSTING ABOUT]
Platform: [INSTAGRAM / LINKEDIN / X / FACEBOOK]
Brand vibe: [PROFESSIONAL / CASUAL / PLAYFUL / INSPIRATIONAL / EDUCATIONAL]
Goal: [DRIVE ENGAGEMENT / BUILD AWARENESS / PROMOTE / SHARE A LESSON]
Call to action: [WHAT YOU WANT PEOPLE TO DO]

Write a complete caption with:
1. A strong opening hook (first line, under 15 words)
2. Body: 3–5 sentences expanding on the topic
3. A clear call to action
4. 5–10 relevant hashtags (not generic filler tags)

Match the platform's norms: short and punchy for X, conversational for LinkedIn, visual storytelling for Instagram.

You are running a 2-step chained workflow. Complete each step in order, label your output clearly, and use each output as context for the next step.

━━━ STEP 1: Social Hook Writer ━━━
Write 5 scroll-stopping opening hooks for a social media post on the following:

Topic: [WHAT THE POST IS ABOUT]
Target audience: [WHO YOU ARE WRITING FOR]
Platform: [LINKEDIN / X / INSTAGRAM / TIKTOK]
Goal: [INFORM / INSPIRE / PROMOTE / START A CONVERSATION]

For each hook:
- Write the opening line (max 15 words)
- Label the technique used (curiosity gap, bold claim, counter-intuitive take, personal story, question)
- Give it a shareability score out of 10

Do not use clickbait or misleading statements. Avoid starting with "I" on LinkedIn. Recommend the top 2 for my goal.

━━━ STEP 2: Caption Maker ━━━
Write a social media caption for the following:

Topic: [WHAT YOU ARE POSTING ABOUT]
Platform: [INSTAGRAM / LINKEDIN / X / FACEBOOK]
Brand vibe: [PROFESSIONAL / CASUAL / PLAYFUL / INSPIRATIONAL / EDUCATIONAL]
Goal: [DRIVE ENGAGEMENT / BUILD AWARENESS / PROMOTE / SHARE A LESSON]
Call to action: [WHAT YOU WANT PEOPLE TO DO]

Write a complete caption with:
1. A strong opening hook (first line, under 15 words)
2. Body: 3–5 sentences expanding on the topic
3. A clear call to action
4. 5–10 relevant hashtags (not generic filler tags)

Match the platform's norms: short and punchy for X, conversational for LinkedIn, visual storytelling for Instagram.