Skills ICP Definer
ICP Definer
Use when you are starting outreach or marketing but have not yet defined who your ideal customer actually is.
Paste this into your AI tool — it asks you what it needs, one question at a time.
Before defining the ICP, ask me these questions one at a time. Wait for my answer before moving to the next. 1. What is your product or service? 2. What is the core problem it solves? 3. Who are your best current customers — describe the people or businesses that get the most value? (If none yet, say so.) Once I've answered all three, give me 2–3 ideal customer segments ranked by likelihood to convert. For each segment include: - Job title and company type - Company size (headcount or revenue range) - The specific pain that makes them ready to buy - The buying trigger — the event that makes them ready to act now - Where they spend time online - What would disqualify them as a customer Be specific — no vague terms like "decision maker" or "growth-stage company."
Example output
Segment 1 — Agency ops lead (5–25 person digital agency) Pain: Projects regularly exceed budget; no early warning system Buying trigger: Lost a client due to a blown budget in the past 6 months Channels: LinkedIn, agency Slack communities Disqualifier: Solo freelancers, in-house marketing teams Segment 2 — Fractional COO (25–60 person services firm) Pain: Manages margin across many projects but has no single view of budget health Buying trigger: Brought on to fix profitability after a bad quarter Channels: LinkedIn, operator newsletters, peer mastermind groups Disqualifier: Firms with an existing finance/ops analytics stack