business · 289 copies
ICP Definer
Use when you are starting outreach or marketing but have not yet defined who your ideal customer actually is.
Primitive: one copy-paste step. Combine it with other skills in a workflow for a full run.
After pasting into your AI tool, replace the [BRACKETED PLACEHOLDERS] with your own details.
The Skill
Help me define my ideal customer profile (ICP) for the following business: Product or service: [YOUR PRODUCT OR SERVICE] Problem it solves: [THE CORE PROBLEM YOU SOLVE] Best current customers: [DESCRIBE YOUR BEST EXISTING CUSTOMERS, OR "NONE YET"] For each ICP segment, provide: 1. Job title and company type 2. Company size (headcount or revenue range) 3. The specific pain they feel that makes them ready to buy 4. Where they spend time online 5. What would disqualify them as a customer Give me 2–3 distinct segments ranked by likelihood to convert. Be specific — avoid vague terms like "decision maker" or "growth-stage company."
Example output
Segment 1 — Agency ops lead (5–25 person digital agency) Pain: Projects regularly exceed budget; no early warning system Buying trigger: Lost a client due to a blown budget in the past 6 months Channels: LinkedIn, agency Slack communities Disqualifier: Solo freelancers, in-house marketing teams